Analytics
Close monitoring of your website's performance is key to understanding where any problems might lie, and how best to go about putting them right. If people aren't spending much time on your site (called its "stickiness"), then perhaps they can't find what they're after quickly enough.
As part of our site review package, we set-up the tracking, and then email you a weekly report of how your site is performing, with an overview of what it all means, and our suggestions on how to increase the traffic.
In combination with an AdWords spend, using the site analytics can be a very effective way of targeting hits to your site.