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If you have a website, the chances are that you are keen to get people to find it.

However, one of the biggest mistakes people make when paying for the development of a website is after the launch they then spend nothing promoting it. This is akin to opening a shop on the high street with the windows boarded up!

Just because you have launched your website, it doesn’t mean that people will be beating a path to your door, no matter how good your services or products might be.

On the other hand, it is very easy to spend and waste a lot of money on website promotion: banners, reciprocal links, Google AdWords - the list is endless….

So which is best?

The best is probably a combination of things, and this can only really be tested by trial and error. Our suggestions at the beginning are as follows:

• Ask your friends and contacts whether you can have reciprocal links to each others’ websites (if they are suitable!)
• Make sure your site is search-engine-friendly, which we can help you with but basically means correct and relevant page titles, properly named images and links, correct page layout using proper HTML tags
• Get active on blogs and forums that are in your marketplace - putting yourself forward as an “expert” who is prepared to help others will get you in a position to soft-sell your own products and services
• Track your site’s performance by using Google Analytics, which is a free service that tracks who is visiting your site, how they found it, where they went and much more
• Keep your site as up-to-date as possible - there’s nothing worse than a site with a last updated message that is three months ago, so don’t use those either!
• Don’t expect miracles in the first few months - it takes time for a site to get noticed and become popular, so be prepared to put some effort in!

What now?

If you have a website already that you feel isn’t doing the job for you, then give us a call and we can suggest ways we might be able to help.

Do you currently have a customer database? Is it just sitting there waiting to be used? We can help you get in touch and stay in touch with your customers on a weekly or monthly basis, or simply whenever you have something important to shout about.

By designing an email template around your current branding or website, we can compile the newsletter for you, or we can set it up so that you simply edit the content at your end whenever you feel like it - then when it’s ready, simply give us a call and we’ll do the rest.

Whether you have 10 or 10,000 customers, we can manage the e-mailshot, and tell you who read it, who deleted it, who clicked what and much more. Far cheaper and more informative than a traditional printed newsletter, an email newsletter is a great way to make sure your best customers are kept abreast of what you’re up to!